9/24/2023 0 Comments 4 foot retail planogram![]() ![]() ![]() The next decision is on the quality segments, which include economy, premium or super-premium.The first decision a consumer will make while entering a category is which brand should be purchased or not. Before entering the store, shoppers already have an idea of what type of product should be purchased.So, the following are the consumer decision-making processes in a retail store: Planogram is considered as the visual merchandising tool, that helps shoppers to easily identify the type of products they are looking to purchase. Therefore, CDT can be used to boost customer loyalty with the help of a visual merchandising strategy. CDT is considered as the path to purchase, by considering factors such as product, store layout, location, brands and many other factors. CDT helps to understand customer buying habits and their decision-making process while shopping.Ĭonsumer decision trees are also known as product hierarchies, which aid manufacturers and retailers in identifying how customers make their decisions while shopping a category. But how can retailers adapt to their shopper’s promptly changing buying behavior? The answer is simple: Consumer Decision Tree (CDT). Otherwise, they will shop somewhere else to satisfy their shopping needs. Customers always demand that the retail stores are filled with the products they want and satisfy their needs. ![]()
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